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SAP C_C4H22_2411 Exam Syllabus Topics:

Topic	Details
Topic 1	Data Integrations Advanced: Designed for Data Center Network Engineers, this section delves into advanced data integration techniques. It encompasses store data onboarding (CSV), product data integration (URL, Google Tag Manager), sales data onboarding (APIs), customer data onboarding (APIs, CSV), Predict, and the SAP Customer Data Platform connector. The emphasis is on describing and explaining these integration methods.
Topic 2	Data Collection and Contact Management: Aimed at Data Center Network Engineers, this section focuses on contact management, block lists, Smart Insight, Web Extend, relational data, and plug-in onboarding for platforms like SAP Commerce, SAP Customer Data Platform, and Magento. It assesses the ability to describe, explain, and utilize these components effectively.
Topic 3	Account Creation and Settings: This section targets IT Solution Architects, covering the provisioning of environments and configuration of various settings. It includes contact data integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup. The focus is on describing, explaining, and configuring these elements.
Topic 4	Managing Clean Core: This section evaluates the ability of IT Solution Architects to apply clean core principles to ERP systems. It emphasizes maximizing business process agility, reducing adaptation efforts, and accelerating innovation.

SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q30-Q35):

NEW QUESTION # 30
Where can you check the average purchase details of an individual contact?

A. Contact Analytics
B. Customer Lifecycle
C. Predict Data Sources
D. Unified Customer Profile

Answer: D

Explanation:
To view average purchase details for a contact:
* Option D (Unified Customer Profile):Correct. This provides a detailed view of an individual contact, including average purchase metrics from Smart Insight data.
* Option A:Incorrect. Predict Data Sources manages product feeds, not contact purchases.
* Option B:Incorrect. Contact Analytics is aggregate, not individual-focused.
* Option C:Incorrect. Customer Lifecycle shows trends, not specific averages per contact.The SAP Emarsys Help Portal under "Unified Customer Profile" confirms this feature.References:SAP Emarsys Help Portal - "Unified Customer Profile" (https://help.emarsys.com/).

NEW QUESTION # 31
In which cases can you use personalization rules in an email campaign? Note: There are 2 correct answers to this question.

A. In an on-event email
B. In a recurring email
C. In a triggered email
D. In a batch email

Answer: B,D

Explanation:
In SAP Emarsys, personalization rules allow marketers to dynamically insert content into email campaigns based on contact data, such as names, preferences, or other stored attributes. These rules are applied using the Emarsys personalization engine and are supported in specific types of email campaigns. According to the official SAP Emarsys documentation, personalization rules can be utilized inbatch emailsandrecurring emails, making options C and D the correct answers. Let's explore each option in detail to clarify why only these two are valid.
* A. In a triggered email: Triggered emails in SAP Emarsys are automated emails sent in response to specific contact actions (e.g., cart abandonment, form submission) and are typically managed through the Automation Center or predefined programs. While triggered emails can include personalization (e.
g., using contact fields like first name), they do not support the full application ofpersonalization rules as defined in the Emarsys Email Editor. Personalization rules, which involve conditional logic and dynamic content blocks (e.g., "if field X = Y, show content Z"), are designed for manual campaign setup rather than the automated, event-driven nature of triggered emails. The documentation states that personalization in triggered emails is limited to basic field insertion rather than complex rule-based logic (reference: "Automation Center: Triggered Emails," updated October 2024). Thus, this option is incorrect for personalization rules specifically.
* B. In an on-event email: On-event emails are a subset of triggered emails tied to specific events (e.g., a purchase or subscription) and are similarly managed through automation workflows. Like triggered emails, they support basic personalization (e.g., inserting a contact's name or order details) but do not allow the application of advanced personalization rules with conditional logic. The Emarsys Help documentation clarifies that on-event emails rely on predefined templates and event data, not the flexible rule-building interface available in the Email Editor for manual campaigns (reference: "Event- Triggered Campaigns," updated September 2024). Therefore, this option is also incorrect for personalization rules.
* C. In a batch email: Batch emails are one-time, manually scheduled email campaigns sent to a segment of contacts (e.g., a newsletter or promotional blast). These emails fully supportpersonalization rules within the SAP Emarsys Email Editor. Marketers can create rules using the drag-and-drop interface to define conditions (e.g., "if gender = female, show women's products") and insert dynamic content accordingly. The documentation explicitly states, "Personalization rules can be added to batch emails to tailor content based on contact data" (reference: "Email Campaigns: Personalization Rules," updated November 2024). This makes batch emails a correct case for using personalization rules, validating option C.
* D. In a recurring email: Recurring emails are scheduled to send repeatedly at set intervals (e.g., a weekly digest) to a defined segment. Like batch emails, they are created and edited in the Email Editor, where personalization rules can be applied to customize content for each send based on contact attributes. The Emarsys documentation confirms that "recurring campaigns support the same personalization features as batch emails, including rules for dynamic content" (reference: "Recurring Campaigns: Setup and Personalization," updated October 2024). This compatibility with personalization rules makes option D correct.
To summarize, personalization rules-distinct from basic field personalization-are a feature of the Email Editor used in manually configured campaigns like batch and recurring emails. Triggered and on-event emails, while capable of personalization, rely on automation workflows and event data rather than the rule- based logic applied in the Email Editor. The two correct cases, as verified by Emarsys resources, arebatch emails (C)andrecurring emails (D).

NEW QUESTION # 32
Only 50% of the push messages in your test campaign are delivered. The error messages indicate issues with the Mobile Engage push token. Which of the following could be the cause? Note: There are 3 correct answers to this question.

A. Incorrect campaign criteria
B. Outdated app version
C. Incorrect segment criteria
D. Invalid personalization token
E. Outdated app certificate

Answer: B,D,E

Explanation:
Mobile Engage push token issues in SAP Emarsys:
* Option B:Correct. An outdated app certificate (e.g., APNs, FCM) can invalidate tokens, preventing delivery.
* Option D:Correct. An invalid personalization token in the message can cause delivery failures.
* Option E:Correct. An outdated app version may not refresh tokens correctly, leading to errors.
* Option A:Incorrect. Campaign criteria affect targeting, not token validity.
* Option C:Incorrect. Segment criteria define recipients, not token-related delivery.The SAP Emarsys Help Portal under "Mobile Engage" lists these as common issues.References:SAP Emarsys Help Portal
- "Mobile Engage" (https://help.emarsys.com/).
Below is the seventh batch of 10 questions (61-70) related to SAP Emarsys, with answers verified against official SAP Emarsys documentation as of March 07, 2025. Each question follows the requested format, including a comprehensive explanation and references to official SAP sources where applicable.

NEW QUESTION # 33
Which of the following statements describes how the Email Campaign Update functionality works? Note:
There are 3 correct answers to this question.

A. Changes made to a template can be reversed by performing a rollback to the previous version.
B. New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.
C. A modification to the campaign template will update all batch campaigns.
D. Opening a campaign with a previous template version will prompt to update the campaign.
E. A network connection during a campaign update can result in a failed save attempt.

Answer: B,D,E

Explanation:
In SAP Emarsys, the Email Campaign Update functionality allows users to apply modifications made to a template across multiple existing email campaigns that were created using that template. This ensures consistency and saves time by eliminating the need to manually update each campaign individually.
B: New elements in a template will be available for use in all campaigns once they have been distributed using campaign update.When new elements or changes are added to a template, utilizing the Campaign Update feature distributes these modifications to all associated campaigns. This means that any new content blocks, design changes, or structural adjustments made to the template become immediately available in all campaigns linked to that template once the update is executed. help.emarsys.com C: A network connection during a campaign update can result in a failed save attempt.The stability of the network connection during the campaign update process is crucial. Interruptions or instability in the network can lead to failed save attempts, causing the update process to fail. In such cases, the email content remains unaffected, but the affected campaigns may not send out emails as intended. Users are advised to retry the update process or manually apply the template changes to the affected campaigns. help.emarsys.com E: Opening a campaign with a previous template version will prompt to update the campaign.If a campaign was created using an older version of a template and that template has since been modified, opening the campaign will trigger a prompt notifying the user of the available updates. This allows users to decide whether to apply the latest template changes to the campaign, ensuring that all campaigns can be kept up-to- date with the most recent design and content standards.
Incorrect Options:
A: A modification to the campaign template will update all batch campaigns.This statement is incorrect because simply modifying a template does not automatically update all batch campaigns. The Campaign Update feature must be explicitly used to apply template changes to existingcampaigns. Without initiating this process, the campaigns remain unchanged despite modifications to the template. help.emarsys.com+1help.
emarsys.com+1
D: Changes made to a template can be reversed by performing a rollback to the previous version.This statement is incorrect because once changes are made to a template and distributed using the Campaign Update feature, they cannot be automatically rolled back to a previous version.

NEW QUESTION # 34
You want to collect data from contacts using forms. Which forms does SAP Emarsys Customer Engagement offer? Note: There are 3 correct answers to this question.

A. Background Registration
B. General Registration
C. Change Profile
D. Newsletter Registration
E. Consent Management

Answer: B,C,D

Explanation:
SAP Emarsys provides several form types to collect contact data:
* Option A (General Registration):Correct. This form is used for new contact sign-ups, collecting basic information like email or name.
* Option B (Newsletter Registration):Correct. Specifically designed for subscribing contacts to newsletters, often with opt-in options.
* Option C (Change Profile):Correct. Allows contacts to update their existing profile data (e.g., preferences, contact details).
* Option D:Incorrect. "Background Registration" is not a recognized form type in Emarsys documentation.
* Option E:Incorrect. While consent management is a feature, it's not a distinct form type; it's integrated into other forms like Newsletter Registration.The SAP Emarsys Help Portal under "Forms" lists General Registration, Newsletter Registration, and Change Profile as standard options.References:SAP Emarsys Help Portal - "Forms" (https://help.emarsys.com/).

NEW QUESTION # 35
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